Moms have always been word-of-mouth kinda folks. Whether it’s sharing a recipe, nixing a pediatrician, navigating the boardroom or bedroom, mom’s like to share. The Internet gives Moms a megaphone like no other and the industry has heard the wake up call.

This holiday season we saw LeapPads sell out because of WOM (Word of Mom); companies like Mattel and Disney that used to dole their toy samples out to TV, print and other media now look to influential mom bloggers. Many companies keep Mom bloggers on their staff.

A phone, a baby cam, an ultrabook — it’s not that men don’t buy them. It’s just that they buy them with a different mindset. For mom’s brand is important and so is the way that a brand speaks to the mom audience.

Moms buy for their families. They also buy for themselves and the household. Combined that usually means they’re doing the lion’s share of the buying.
At MommyTech we pull back the magic curtain on what makes mommy run and why. We look at moms that have been able to stay out of the corporate sphere and carve out a niche as influencers. We’ll look at working moms and the tools that help them juggle. We’ll look at new ways companies are trying to reach mom at retail and new ways they’re trying to help them feel that technology is working to make the world a safer place for their kids.

In a nutshell, moms have always relied on other moms for advice. Today the Internet is the conduit and the groundswell of advice is inspirational. As they figure out what works and what doesn’t, Moms use the Internet to pass that knowledge along – like wildfire!
Through studies, personal stories, product launches and conversation we invite you to spend the day exploring how the mommy network has become a force to be reckoned with in technology, and how you – whether you’re a blogger, marketer, retailer, developer or engineer can harness what we know about moms to make the tech world a better place.