Free, fun and simple that’s what Instagram was all about.  You took a photo  with your mobile phone and applied anyone of a number of cool  effects,  tilts and blurs so that your friends would never be bored with your photos again (though they might be trying to figure out what the heck it was a photo of).

In a cash/stock deal, Facebook bought Instagram for one billion dollars and intends to integrate it into the Facebook experience.  Facebook has already begun confusing users out of using the service and I’m hoping that Instagram won’t add to the process.

Posting photos has already become one my checklist of my web decision making process.  For various reasons I split them carefully between Facebook, Google+ and Picassa, Flickr, and Kodak Gallery, to name a few.  Now I’m musing over what Facebook will do with my Instagram photos.

On the privacy jitter side of the equation the possibilities are endless.  Will it learn my location?  Learn my likes and dislikes?  Invite me to be friends with people who take the same photos?  Offer my demographic the special anti-aging filter?

On the usability side,  it could be fun, if done correctly.  Facebook already has  mobile uploads of photos and videos. And despite the instruction page, they are today are pretty simple. What Instagram presumably add is the notion of having a little fun with your photos prior to posting.  That can either make them  a lot more interesting to look at (or at lot less) depending on your craving for special effects.  Because my Facebook wall already looks like the abominable graffiti monster took a swipe at it, I’m not looking forward to seeing  Instagrams from friends on a minute by minute basis.  Prove me wrong, Facebook?

For the real pessimists amongst us, Gizmodo   writes about Instagram.me, a way to get your photos off the site before they wind up in a Facebook timeline.